The rodeo’s economic impact is estimated to be more than $5 million annually, and for the entire town becomes involved during rodeo week with a bowling tournament, foot race, pancake breakfast, street dance, Chamber mixer, golf tournament, chili cook-off, parade, and Western lifestyle tutorials in local elementary schools.
Since 2000, the Round-Up has held a unique place in the hearts of rodeo fans with its annual Wild Ride at the conclusion of the rodeo, which features top rough stock cowboys competing in full costume, judged not just for their rides, but for the look and creativity.
History
Founded in the fall of 1921 as an adjunct to the Tehama County Fair, the Red Bluff Round-Up was the first Northern California rodeo to join the Cowboys' Turtle Association - precursor to the Professional Rodeo Cowboys Association (PRCA) and has overcome interruptions due to hoof and mouth disease, the Great Depression and World War II to become one of the sport's signature events.
Places to Stay
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