The Coors Cowboy Club was formed in 2000. Our mission is to promote Amarillo the cowboy way, which means helping your neighbor. The Coors Cowboy Club consists of more than 100 active members from varied backgrounds and occupations. The majority of members are from Amarillo and the Texas Panhandle; however, we have members from all over the country. The Coors Cowboy Club was formed in response to a perceived need in our community to provide volunteer manpower for numerous events, functions, and charities in and around the Texas Panhandle.
The Coors Cowboy Club serves as an ambassador for Amarillo and through our efforts and assistance, numerous national events now occur in Amarillo. We have helped host events such as The National Cutting Horse Association, United States Team Penning Association and The Cowboy Mounted Shooters competitions. We also volunteer our time, services and goodwill to Eveline Rivers’ Make A Child Smile Project, Khiva Shrine, Homes for Our Troops and Amarillo area law enforcement to name a few.
History
The Coors Cowboy Club Ranch Rodeo was originally the Coors Ranch Rodeo. The Coors Ranch Rodeo was the kickoff event of the summer from 1987-2007. The Coors Cowboy Club now oversees, directs and runs the Ranch Rodeo with the same love and commitment the Reed family and Coors of Amarillo gave the rodeo for 20 years. This is the major fundraiser for the Coors Cowboy Club.
The Coors Cowboy Club Ranch Rodeo is an annual event that serves as a tribute to our West Texas heritage. This ranch rodeo promotes our rich history and western life by featuring competition between real cowboys from real working ranches in the Texas and Oklahoma Panhandles and New Mexico.
Ranch rodeo's promote and showcase actual events that the cowboys participate in on a daily basis on their ranches. The unique and wonderful aspect of the Coors Cowboy Club Ranch Rodeo is the qualifications that a ranch must possess to be eligible for the Coors Cowboy Club Ranch Rodeo. The Coors Cowboy Club board and rodeo committee review each ranch and give consideration to each ranch based upon specific criteria; one of the most important being the historical significance of the ranch. Coors Cowboy Club Ranch Rodeo ranches also must be working ranches.
Additional Info
Rodeo begins at 7:00 pm
Places to Stay
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