National Western Stock Show and Rodeo

The National Western Stock Stow was established in 1906, this show is the premier livestock, rodeo, and horse show in the nation.

This rodeo is one of Colorado’s biggest tourist attraction that brings in large crowds every January for 16 days.

The National Western Rodeo provides life long memories, traditions, and brings the family for two weeks full of fun.

They strive to strengthen American agriculture through enrichment programs and youth education in livestock, equestrian, farming, ranching, animal awareness, and appreciation. They provide high school, college, and graduate-level scholarships in agriculture in veterinary medicine.

Our mission is investing in future generations, guided by its western heritage, the Western Stock Show Association serves the world, promoting youth and community development through livestock and equestrian education, innovation, entertainment, and competition.

Vision:  Guided by its western heritage, Western Stock Show Association engages, informs and leads the world in finding 21st-century agricultural solutions

Mission: Investing in future generations, guided by its western heritage, Western Stock Show Association serves the world, promoting youth and community development through livestock and equestrian education, innovation, entertainment, and competition.

Values:

Integrity – We act with honesty and integrity in all we do.

Diversity – We value, appreciate and respect all people for their unique qualities and gifts.

Partnership – We achieve success by developing strong partnerships and fostering a team approach.

Community – We support ongoing engagement with our adjacent neighborhoods for their well-being and prosperity.

Quality – We commit to providing best-in-class programs and services.

Stewardship – We operate a fiscally responsible organization that achieves its philanthropic purpose.

The Current Economic Impact:

$115 million per year for all events, over 60% is attributed to non- local sources

Over $6 million in local and state tax revenues